About Us
LVM Business Consulting, is a U.S. corporation planned for operations in Austin, Texas commencing in 2024. Throughout 2023, Ms. de Melo organized LVM functional structure and investments as part of the overall business plan. LVM will offer management and consulting services for small businesses and women-owned small businesses throughout the continental U.S. More specifically, LVM will leverage her experience as the Owner and Administrator of a women’s accessories company, which has operated profitably since its inception in 2016 with a physical retail location in Brazil that has three full time-employees. LVM will also offer outsourced administrative, financial, and human resource support. LVM is adept at:
- Market Research
- Product Development
- Supply Chain
- Marketing and Advertisement
- Online Sales & Distribution
- Pricing
- Website/Cloud set-up and maintenance
- Accounts Payable/Receivable Accounting
- Marketing and Advertisement Strategy (this includes market penetration in Brazil and other Latin American countries).
Vision
LVM will identify the valid business requirements of its clients to inform individual business plans and determine key operational aspects including total available market, expected market share, investment startup needs, and timelines to profitability. These in turn will allow clients to make realistic decisions about whether or not to proceed. Ultimately, profitable, scalable, and sustainable small businesses will be established that result in the recruiting, training, and retention of qualified U.S. workers. Key performance metrics from the business plan are as follows:
Experience
Liane Vieira de Melo is a successful small business owner/operator with 23 years of experience in marketing, sales, business administration, project management, digital marketing, strategic planning and personnel management. In her current capacity, she directly oversees the daily operations of Ana Candanga a leading retailer of women’s jewelry and accessories in Brasília, DF, Brazil. Profitable since its inception in 2016, it operates a 710 square foot outlet with three full-time employees. Next steps for the business include relocation to a more profitable retail center in Brazil, and the start of an e-commerce division to expand sales nationally. Other career highlights include:
Past Performance
Owner/Operator Ana Candanga
2016 to present
Led seven straight years of profitability in a competitive market through skillful retail space selection, careful hiring practices, thorough training, and an emphasis on quality employee retention. Now finishing its 8th year as a small business, Ms. de Melo has generated approximately $625 thousand in revenue to date with three employees.
Analyst, Uniwares Information Security Systems
April 2013 to March 2016
Evaluated management processes, control of supplier registration, and supplier contracts. Conducted risk analysis, analysis of controls and methods, and prepared reports for monitoring and control.
Internal Controls Analyst, (1 LT) Brazilian Army
February 2006 to February 2013
Directly responsible for all inputs and outputs of documents in the Audit Directorate for the Deputy Director. Implemented new data processing technologies greatly improving timeliness for the Board of Directors. Improved directorate productivity and recognized for obtaining the highest productivity levels in the command.
Contracts Analyst, INFRAERO, Brasília International Airport
September 2003 to January 2006
Executed administrative control over calls for bid (solicitations), source selection, vendor eligibility, pricing, and award.
Sales Management Support, Global Village Telecom
October 2000 to March 2001
Implemented marketing actions according to sales plans. Provided leadership and supervision of marketing operations by leveraging sales comparisons from different retail and corporate locations to help lower costs while increasing reach to the client. Concurrently provided control and accountability results of supplier and partner contracts. Led the reevaluation of the sales strategy and revised marketing plans.
Marketing Analyst, AMERICEL
February 1999 to October 2000
Provided marketing support to the sales team and recognized as a division top performer for her resourcefulness, organization, goal achievement, punctuality, and discipline.
Certifications
- Business Administrator, licensed in Brazil
- University Extension - MKT Digital (social media) - Brazil
- Controlling Management - Internal Audit
- Process Analysis and Improvement
- Managerial Excellence Program
Education
- Bachelor in Administration - Foreign Trade Brasília - DF - Brazil
- Master in Project Management - (MPM) Brasília - DF - Brazil
- University Extension - Digital Marketing Brasília - DF - Brazil
Associations
| ABWA | American Business Women’s Association |
| AFEUSA | Association for Entrepreneurship, USA |
| CRA/DF | Regional Administration Council - CRADF, Brazil |
| SINDIVAREJISTA | Retail Union Association, SINDIVAREJISTA - DF, Brazil |